How To Officially Power It® With Yerba Maté

As the story goes...

All the founders of Mendo Maté® were hanging out in Mendo (For the uninitiated - non local, Mendo can refer to the town of Mendocino or the county of Mendocino) one night while thinking of blends and rapping about marketing... one of us said Power It® to the other while sucking on the bombilla. From that point on it has been a sorta inside term and company slogan when you need to pull off something hard or difficult. The great thing is everyone has a unique way of thinking, and how they Power It®. As we later found out some of the founders had a little different idea on what Power It® meant:)

In general, when we say power it... we are talking about the gourd and bombilla. What many people mean by the traditional way to drink yerba maté in a gourd. Here are the steps you will need to take to officially Power It® slurp... slurp... style.

The traditional yerba maté gourd and bombilla is used to Officially Power It®. The gourd has acted as a cup in this unique relationship for 100s if not 1000s of years in South America's indigenous population. To use the traditional gourd and bombilla follow these 6 steps:

Fill your gourd with your favorite blend of Mendo Maté yerba maté.

Turn your gourd to the side and pad the yerba maté against the gourds wall.

Add a few table spoons of water from your thermos to moisten the tea.

Let your Mendo Maté steep for a few minutes.

Insert your glass or traditional bombilla onto the top of the moist packed yerba maté.

Fill your gourd with hot water from your thermos and take a small sip to test the tempiture of the water, you should never have the thermos above 150F or you will burn the tea and yourself. Once trusted and your ready... Power It®'till its gone. Refill and pass on to your friend or family member.